Born Beat Zeller in 1967 near Berne, Reverend Beat-Man has become a firm fixture on the music scene. He first tried his hand as a singer and musician at the age of 13 before forming his band The Monsters in 1986 and setting up his own record label Voodoo Rhythm Records in 1992. With The Monsters, Zeller created an entirely new genre that fuses psychobilly with garage punk and went on to showcase it with more than a thousand concerts in South America, Japan, Australia, the US and the rest of the world.

His stage presence as frontman of The Monsters has captivated audiences in smaller clubs and large venues alike. Zeller attained cult status thanks in no small part to this work with Voodoo Rhythm Records, which has gained him a reputation as a resolute champion of innovative and experimental artists. In Switzerland, his achievements were honoured with the Canton of Berne Special Recognition Award in 2007.